Six Awards and Shortlist at the Grand Effie for Saatchi Creative Hub

Saatchi Creative Hub Bucharest, consisting of the agencies Saatchi & Saatchi and The Geeks, part of Publicis Groupe Romania, was among the winners of Effie Awards Romania 2023. Thus, the effectiveness and originality of the three winning campaigns brought six awards to the Saatchi Creative Hub portfolio, including one Gold and one Silver for the Bookvertising campaign developed for Nemira Publishing House, and four Bronze awards, including two for the Lifebeats (Give Life) campaign, one for the Bookvertising campaign (Nemira), and one for the Yuki Saaki campaign (IQads).

Moreover, the Bookvertising campaign, developed to encourage reading and promote Romanian authors by inviting brands present in Romania to include books written by them in their own advertisements, also received a nomination for the Grand Effie Award.

“After last year, when we ranked in the top 3 agencies at Internetics, now the result has been confirmed at Effie, where we were just one step away from the podium. The fact that Bookvertising was nominated for the Grand Effie, meaning in the top 3 campaigns of the year, confirms the same thing once again. I am very proud of my colleagues, whom I congratulate, and I thank our clients who trust us every day,” said Vlad Petre, CEO of Saatchi Creative Hub.

Celebrating its 20th edition this year, the Effie Awards Romania Festival is a benchmark for the most effective communication campaigns, showcasing global evidence of their performance and creativity, and is one of the most important competitions in the creative industry.

“The six Effie awards confirm what I have always believed and make me come to work happily every day: creativity is also effective. We are always in search of unique ideas that combine creativity with technology and provide real solutions to the problems and challenges faced by our clients. Furthermore, these six awards make us aim to step on the stage multiple times in one evening to become a habit, year after year, at all creativity and effectiveness festivals,” added Bogdan Costin, Creative Director of Saatchi & Saatchi Romania.